5 Industry Commitments for Responsible Consumption
In 2012, at the International Center for Alcohol Policies (ICAP) Conference, Pernod Ricard joined with 11 leading beer, wine and spirits companies and two industry trade associations in agreeing to a five-year program built around five commitments, dedicated to reducing alcohol-related harm:
- Reducing under-age drinking
- Strengthening and expanding marketing codes of practice
- Providing consumer information and responsible product innovation
- Reducing drinking and driving
- Enlisting the support of retailers to reduce harmful drinking
We believe we have a responsibility to make consumers aware of the benefits of drinking responsibly and the risks associated with excess alcohol consumption, and Corby is dedicated to making a positive impact on these 5 commitments through various internal and external initiatives.
Code of Commercial Communications
Our products bring people together and serve a valuable role in society. We responsibly market our products and encourage responsible consumption at all times.
All Corby employees involved in the promotion of our products are certified in the responsible liquor service training program, and all marketing and advertising activities that Corby implements for products in our portfolio follow our strict Code of Commercial Communication, including the message “Please enjoy our products responsibly.”