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Jacob's Creek Launches 'Double Barrel' Wine Campaign Narrated by Chris Hemsworth

TORONTO, Nov. 13, 2017 /CNW/ - Jacob's Creek has teamed up with acclaimed Australian actor Chris Hemsworth in its latest campaign for premium wine range 'Double Barrel', with the release of a new commercial titled Two Barrels, One Soul.

The story, as narrated by Chris Hemsworth, takes viewers behind the scenes of the production of 'Double Barrel', an award-winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.

Jacob's Creek's 'Double Barrel' range has been a complex project that has taken years to perfect. Matured in wine barrels, the wine is finished in whisky barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind 'Double Barrel' is brought to life in this new creative approach, expressing the true passion and spirit of those involved.

"I'm proud to narrate this story for Jacob's Creek 'Double Barrel'. It's a true example of Australia's ingenuity, to create a unique wine," says Chris Hemsworth, star of Thor and The Avengers, "I look forward to tasting the next vintage in the Barossa in 2018."

Derek Oliver, Jacob's Creek Global Marketing Director says, "Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him."

"We're very proud to share this new campaign with Canadian consumers – it truly showcases the time, care and effort that goes into making every bottle of this quality wine," says Laura Bruce, Senior Brand Manager of Premium Wine Brands, Corby Spirit and Wine. "It brings the authenticity and expertise of our winemakers to life, while celebrating Double Barrel's innovative fusion of Australian wine with Scotch whisky barrels.

The Canadian Fall media campaign can be found exclusively on Instagram and Facebook. It can also be viewed online on Jacob's Creek website.

Jacob's Creek Double Barrel Shiraz:

  • Launched in 20 markets around the globe
  • 90+ points for Double Barrel Shiraz
  • Gold Medal and Trophy winning for Double Barrel Shiraz
  • The largest whisky barreled wine in Canada, growing at +60%


About Jacob's Creek
Jacob's Creek is one of Australia's leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob's Creek in 1847. In doing so, Johann founded the Gramp & Sons business and a history of winemaking innovation that dates back over 165 years.

For further information, please visit or follow @JacobsCreekCA on Facebook, Instagram or Twitter.

About Corby Spirit and Wine

Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, as well as Lamb's® rum, Polar Ice® vodka and McGuinness® liqueurs, in addition to the recently acquired Ungava® Premium Canadian gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, Graffigna® and Kenwood® wines. In 2017, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the sixth consecutive year, and was also listed among Greater Toronto's Top 100 Employers. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW), and Instagram (@CorbySW).

Jacob's Creek launches 'Double Barrel' wine campaign, narrated by Chris Hemsworth. (CNW Group/Corby Spirit and Wine Communications)

SOURCE Corby Spirit and Wine Communications