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Martell Launches '17:15 Afterworks' Series

Post-work drink events in Toronto feature Martell sidecar bar & complimentary cocktail tastings

TORONTO, May 16, 2017 /CNW/ - Martell, the oldest of the French cognac houses, is partnering with several Toronto bars and restaurants to launch a 17:15 Afterworks series of events – a post-work drink occasion featuring complimentary sidecar cocktail tastings served from the Martell Cognac sidecar bar. 

Martell launches '17:15 Afterworks' series of post-work drink events in Toronto, featuring the Martell sidecar bar & complimentary cocktail tastings. (CNW Group/Corby Spirit and Wine Communications)

The eye-catching Martell Cognac sidecar bar has already been making the rounds in Toronto at several of the city's staples including The Carbon Bar and, most recently, The Chase – whose rooftop restaurant debuted a special menu featuring the classic Martell Sidecar cocktail and other Martell marques.

Those who come across the Martell sidecar at an upcoming event will be able to enjoy a complimentary tasting poured from the stunning sidecar bar, with Martell Brand Ambassador Rory Crozier on-hand to educate new and long-time fans about Martell's exceptional craftsmanship and unique processes of distillation, ageing and blending.

"Cognac is definitely making a comeback," says Erika Neudorf, Brand Manager at Corby Spirit and Wine. "We are thrilled to re-introduce consumers to the legendary Sidecar cocktail, using cognac from the oldest house in the world – Martell." Martell cognac is owned by global spirit and wine group Pernod Ricard, whose products are represented in Canada by Corby Spirit and Wine Ltd.

The celebratory 'Afterworks' series will continue its run in Toronto for the next few months. To experience one of the most iconic and historic brands in the world, visit the Martell Cognac sidecar bar at the following locations:

Bymark 66 Wellington St W, Toronto, ON
May 10th to June 1st
The Martell sidecar bar will be located on the Bymark patio every Wednesday and Thursday from 17:15-19:15.

ONE Restaurant Yorkville 116 Yorkville Ave, Toronto, ON
June 7th to July 4th
Martell sidecar bar will be on-site every Wednesday and Thursday from 17:15-19:15.

The 17:15 Afterworks series reflects the rich history of Martell, which was founded over 300 years ago in 1715. Known for its elegance and subtlety, Martell Cognacs have been enjoyed for centuries, honouring a craft and taste that has been passed down through generations.

Sidecar recipe:

  • 50ml Martell V.S.
  • 25ml Freshly squeezed lemon juice
  • 15ml Cointreau
  • 5ml 2:1 Sugar syrup
  • Lemon zest

Shake first four ingredients and double strain into a chilled Coupette glass with half sugar rim. Garnish with lemon zest. Please enjoy responsibly.

Visit for more cocktail recipes, and follow @MartellCognac and @MartellRory on Instagram.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2017, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the sixth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInTwitter (@CorbySW), and Instagram (@CorbySW).


SOURCE Corby Spirit and Wine Communications